Immersion Leads Creation of standards for haptic

immersion Corp. تولید محتوا (NASDAQ: IMMR), the leading developer and technology provider haptic, announced today that it has achieved significant milestones in its initiative to launch new industry technical standards for haptic. separate proposals for ATSC 3.0, MPEG ISOBMFF, MPEG-DASH, and MPEG-I of the company were accepted for review in their respective standardization bodies, the Advanced Television Systems Committee Inc. (ATSC) and Moving Pictures expert group (MPEG).

The ecosystem haptic lack of standards that enable rich and sophisticated user experiences. Immersion in collaboration with other industry leaders who work in haptics, seeks to solve this problem by providing haptic multimedia content standards. The proposals aim to improve the interoperability of conduct and efficiency in the ecosystem, creating haptic content for playback on end-user devices.

In addition, immersion has established a new opening haptic Industry Forum to facilitate the sharing of ideas and information to help solve challenges across the industry. The Forum of the haptic industry with over 25 participants from 14 technology companies and academia. Interested parties can join

Immersion is a member of both ATSC and MPEG, two influential development organizations standards that define media creation, delivery and playback formats through the ecosystem of consumer electronics. "Our role in these organizations is to advocate for an approach that suits the needs of members of the haptic industry and the ecosystem, and enable us to drive greater use of haptics in the media," said Dr. Yeshwant Muthusamy, Senior Director, standards Immersion.

In 2020 June, the Council approved ATSC new proposal immersion workstation to specify a recommended practice for haptic ATSC 3.0, a next-generation terrestrial broadcasting system designed to improved experiences for viewers. The haptic Recommended Practice specify protocols and procedures to integrate haptic in the broadcast content consumed on devices such as a smartphone or tablet. The proposal of immersion is designed to provide an optimal user experience based on content, device type, and personal preference of the viewer.

In the MPEG ISO, the standards proposed by immersion haptic tracks have been accepted for review in the base media file format (ISO ISOBMFF), multimedia streaming MPEG-DASH standard, and the MPEG-I immersive standard . Immersion proposals include the establishment of haptic as prime media type, as well as video and audio. In addition, Immersion haptic proposals to add MPEG I use cases and requirements were published by MPEG in order to gather broad industry feedback and inform the next haptic normalization step in MPEG -I. To this end, a new haptic Ad Hoc Group (AHG) was established with Dr. Muthusamy as president. This AHG request comments from relevant industry bodies and the preparation of a call for proposals for the evaluation of coded representations of haptic for use in various MPEG standards. MPEG standards are widely adopted globally for distribution and playback of online media in mobile, gaming and other consumer electronics.

About Immersion

Immersion Corporation (NASDAQ: IMMR) is the leading innovator of touch feedback technology, also known as haptic name. The company invents and accelerates the scales haptic experience in providing technology solutions for mobile, automotive, gaming and consumer electronics. Haptic technology creates immersive experiences that enhance and realistic digital interactions by engaging the senses of touch users. Immersion is based in San Francisco, California, with offices worldwide. Learn more about

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This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize

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